SEO report of theadvantagemachine.com

The Advantage Machine

theadvantagemachine.com/

A strategic sales and marketing consultancy


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : theadvantagemachine.com/

Character length : 24

Title
The Advantage Machine
Description
A strategic sales and marketing consultancy
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: The Advantage Machine
description: A strategic sales and marketing consultancy
url: http://theadvantagemachine.com
site_name: The Advantage Machine

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://theadvantagemachine.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-content/uploads/member-access/
  • /wp-content/uploads/ninja-forms/
  • /checkout/


 Social

Social Engagement

Linkedin34

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Advantage Machine

Character length : 21

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
285100
Heading structure in the source code
  • <H1> The Advantage Machine
  • <H1> Are your sales and marketing exploiting your competitive advantage?
  • <H2> The Advantage Machine is a strategic sales and marketing consultancy for companies that want to beat the competition.
  • <H3> We work with 3 kinds of business. You may be:
  • <H2> If you want to win, here's how we help.
  • <H3> Market Positioning
  • <H3> Unique Value Propositions
  • <H3> Sales/Marketing Materials
  • <H3> Commercial Skills
  • <H2> Latest Articles
  • <H2> 5 things market positioning analysis can identify to grow your business
  • <H2> How to give your sales team a passion for prospecting
  • <H2> 4 ways to conquer your fear of selling
  • <H2> 12 ways to hack your sales training
  • <H2> 6 ways Sales Directors can get better support from their CEO
  • <H4> Follow Us
Word cloud
  • sales13
  • market8
  • ways7
  • business7
  • need6
  • help6
  • advantage6
  • continue5
  • reading5
  • positioning5
  • learn5
  • how4
  • commercial4
  • value4
  • machine4
  • marketing4
  • get4
  • skills3
  • everyone3
  • identify3
  • strategic3
  • prospecting3
  • training3
  • new3
  • team3
  • unique3
  • grow3
  • consultancy3
  • competitive3
  • articles3
  • customers2
  • communicate2
  • august2
  • time2
  • passion2
  • here’s2
  • conquer2
  • fear2
  • selling2
  • give2
  • july2
  • proposition2
  • directors2
  • don’t2
  • know2
  • money2
  • analysis2
  • materials2
  • sales/marketing2
  • better2
  • competition2
  • often2
  • hack2
  • want2
  • create2
Keyword matrix
wordtitledescriptionsheading
sales
market
ways
business
need
help
Two Word cloud
  • your business3
  • learn more3
  • advantage machine3
  • don’t have2
  • continue reading2
  • grow your2
Three Word cloud
  • directors can get2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 11 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
4.90
Flesch Reading Ease
68.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.40
Dale–Chall Readability
7.60
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
6576
Number of words
1387
Number of sentences
280
Average words per sentences
5
Number of syllables
2182
Syllables in words
2209
Average syllables in words
1.57
Number of words in first three syllables
233
Percentage of word / syllables
16.80
Words not in Dale-Chall easy-word list
648
Words not in Spache easy-word list
228

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.80 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
44
Number of source domains
15
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.theadvantagemachine.com/.. /jquery.js?ver=1.12.4
  • http://www.theadvantagemachine.com/.. /jquery-migrate.min.js?ver=1.4.1
  • http://www.theadvantagemachine.com/.. /lfb_frontend.min.js?ver=9.585
  • http://www.theadvantagemachine.com/.. /x-head.min.js?ver=1.1.0
  • http://www.theadvantagemachine.com/.. /cs-head.js?ver=2.0.5
  • https://use.fontawesome.com/0cfa313638.js
  • http://cdnjs.cloudflare.com/.. /cookieconsent.min.js
  • http://www.theadvantagemachine.com/.. /scripts.js?ver=4.8
  • http://www.theadvantagemachine.com/.. /main.js
  • http://www.theadvantagemachine.com/.. /x-body.min.js?ver=1.1.0
  • http://www.theadvantagemachine.com/.. /comment-reply.min.js?ver=4.8
  • http://www.theadvantagemachine.com/.. /cs-body.js?ver=2.0.5
  • http://www.theadvantagemachine.com/.. /wp-embed.min.js?ver=4.8
List of render blocking css files
  • http://www.theadvantagemachine.com/.. /integrity-light.css?ver=1.1.0
  • http://www.theadvantagemachine.com/.. /style.css?ver=1.1.0
  • http://fonts.googleapis.com/css?family=Lato%3A700%2C400&subset=latin...
  • https://use.fontawesome.com/0cfa313638.css
  • https://use.fontawesome.com/.. /font-awesome-css.min.css
  • http://cdnjs.cloudflare.com/.. /cookieconsent.min.css

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • http://theadvantagemachine.com/wp-includes/js/jquery/jquery.js?ver=1.11.3
  • http://theadvantagemachine.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-quiz-system/js/front-end.js?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-admin-bar-user-switching-plugin/library/admin-bar-user-switching-plugin/assets/js/abus_script.js?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-page-builder-sandwich-integration/library/page-builder-sandwich-standard/page_builder_sandwich/js/min/frontend-min.js?ver=3.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/spui/js/jquery.fitvids.js?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/spui/js/jquery.cookie.js?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/affiliate-wp/assets/js/tracking.min.js?ver=1.6.5
  • http://theadvantagemachine.com/wp-content/themes/altitude-pro/js/global.js?ver=1.0.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/accesspress/resources/checkout-form.js?ver=3.0-sprint-4-dev-1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/simple-social-icons/svgxuse.js?ver=1.1.21
  • http://theadvantagemachine.com/wp-content/themes/altitude-pro/js/home.js?ver=1.0.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-simple-podcasting/assets/js/player.js?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-simple-share/lib/sharrre/jquery.sharrre.min.js?ver=0.1.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-simple-share/lib/jquery-waypoints/waypoints.min.js?ver=0.1.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/spui/js/jquery.magnific-popup.js?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/bbpress/templates/default/js/editor.js?ver=2.5.4-5380
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/zero-spam/zero-spam.min.js?ver=1.4.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-navigation-widget/assets/js/lms-navigation-module.js?ver=2.3.4
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/spui/js/spui.fitvids.js?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-responsive-slider/js/jquery.flexslider.js?ver=0.9.2
  • http://theadvantagemachine.com/wp-content/themes/altitude-pro/js/jquery.scrollTo.min.js?ver=1.4.5-beta
  • http://theadvantagemachine.com/wp-content/themes/altitude-pro/js/jquery.localScroll.min.js?ver=1.2.8b
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-modal-gallery-extension/resources/js/modal.js?ver=0.1
File size of all javascript files combined
598.20KB
Javascript minifying
You can save 959B (20% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • http://theadvantagemachine.com/wp-content/themes/altitude-pro/style.css?ver=1.0.3
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-quiz-system/css/front-end.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/bbpress/templates/default/css/bbpress.css?ver=2.5.4-5380
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-navigation-widget/assets/css/reset.css?ver=2.3.4
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-navigation-widget/assets/styles/default/css/lms-sidebar.css?ver=2.3.4
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-page-builder-sandwich-integration/library/page-builder-sandwich-standard/page_builder_sandwich/css/style.min.css?ver=3.0
  • http://theadvantagemachine.com/wp-includes/css/dashicons.min.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/spui/css/theme.css?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-lms/assets/css/lms-style.css?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/accesspress/resources/checkout.css?ver=3.0-sprint-4-dev-1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/bbpress-genesis-extend/style.css
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/simple-social-icons/css/style.css?ver=2.0.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-simple-share/lib/css/share.css?ver=0.1.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-simple-share/lib/css/genericons.css?ver=0.1.0
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/simple-modal-gallery/resources/css/gallery.css?ver=0.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-page-builder-sandwich-integration/library/page-builder-sandwich-compat/assets/css/icons.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-page-builder-sandwich-integration/library/page-builder-sandwich-compat/assets/css/admin.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/rainmaker-page-builder-sandwich-integration/library/page-builder-sandwich-compat/assets/css/editor.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/lms-look-and-feel/templates/rainmaker/style.css?ver=2.13
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-tabs/style.css?ver=4.3.1
  • http://theadvantagemachine.com/wp-content/mu-plugins/synthesis/library/genesis-responsive-slider/style.css?ver=0.9.2
File size of all css files combined
197.12KB
CSS minifying
You can save 285B (52% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
60.32KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
16
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.theadvantagemachine.com/.. /main.jsExpiry time is not specified
http://cdn.heapanalytics.com/js/heap-2990042893.js2 minutes
https://use.typekit.net/ehm0rhg.js10 minutes
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/.. /155577441483203?v=2.8.12&r=stable20 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
207.07KB
Image optimisation
You can save 13.2KB (30% compression) by optimising the images below:

 Website security

IP
188.226.239.153
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

accessleadershiplab.com

accessleadershiplab.com

theadvantagemachine.com

theadvantagemachine.com

livelovetravel.com

livelovetravel.com

 Icons

Favicon
Good! The website uses favicon.

 Typos

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